21. The Role Of Customer Relationship Management in Enhancing Loyalty among Hotel Patrons in Metro Manila
Raychelle L. Tiamson
University of Perpetual Help System DALTA
Las Piñas City, Manila, Philippines

22. Navigating Delays And Disruptions: A Qualitative Study on Crisis Leadership in Construction Projects
Maricel P. Valentin
University of Perpetual Help System DALTA
Las Piñas City, Manila, Philippines

23. Relationship Between HR Strategy on Gender and Development and Perceived Diversity And Inclusion in the Workplace: Basis for Strategic Human Resources
Vicente G. Doniega
University of Perpetual Help System DALTA
Las Piñas City, Manila, Philippines

24. Cross-Functional Teamwork: An Opportunity to Mitigate Generational Stereotypes in the IT Industry
Marilex Grace Elano
University of Perpetual Help System DALTA
Las Piñas City, Manila, Philippines

25. Tax Planning Strategies and Their Influence on Financial Stability and Growth of Medium Enterprises
Aldwin Daniel P. Pascua
University of Perpetual Help System DALTA
Las Piñas City, Manila, Philippines

26. Analyzing the Relations of Corporate Social Responsibility Initiatives on Community Well-Being and Poverty Reduction: Basis For a Strategic Framework For Corporate Social Responsibility
Christian C. Quintos
University of Perpetual Help System DALTA
Las Piñas City, Manila, Philippines

27. The Role of Ethical Leadership in Enhancing Organizational Commitment and Employee Retention in the Accounting Profession
Francis C. Ruiz
University of Perpetual Help System DALTA
Las Piñas City, Manila, Philippines

28. Relationship Between Cause-Related Marketing Campaigns on Brand Loyalty of Health and Medical Products: Basis for Enhancement of Cause-Related Marketing Campaigns
Kristel B. Barrameda-Silvano
University of Perpetual Help System DALTA
Las Piñas City, Manila, Philippines

29. Leadership and Conflict Management Styles of Middle and New Level Managers of Selected Private HEIs: A Strategic Human Resource Management Program
Angelita Amor C. Baustista
University of Perpetual Help System DALTA
Las Piñas City, Manila, Philippines

30. Exploring the Challenges Encountered by Millennials in San Dionisio, Parañaque City, in using Online Payment Systems
Elaine Joy J. Burgos
University of Perpetual Help System DALTA
Las Piñas City, Manila, Philippines