Corporate Social Responsibility and Resilience of Resorts Hotel in Palawan, Philippines: Towards Integrative Sustainability Framework

Annelee D. Convocar, PhD.
https://orcid.org/0009-0001-7060-6468
annconvocar@psu.palawan.edu.ph
Philippine Christian University, Manila, Philippines;
Palawan State University-Coron Campus, Palawan, Philippines

DOI: https://doi.org/10.54476/apjaet/79747

                                                                                          Abstract

This study examined the impact of Corporate Social Responsibility (CSR) engagement and implementation on business resilience among sustainable resort hotels in Palawan, Philippines. Using a descriptive-correlational method, the study analyzed the demographic profile of resorts: type, location, size, and years in operation, and assessed the extent of CSR practices and resilience based on respondents’ ratings. Findings revealed a high level of CSR engagement, particularly in environmental, economic, ethical, and social dimensions, with economic and environmental responsibilities rated highest. Among the CSR implementation factors, communication, embeddedness, awareness, and evaluation, communication emerged as the most practiced. Business resilience, assessed in terms of preparedness, adaptability, and recovery, was rated highest in recovery. Multivariate Analysis of Variance revealed that ethical CSR engagement varied significantly by years in operation, while CSR embeddedness and preparedness varied by location. Recovery also varied based on years in operation. Regression analysis showed that environmental, ethical, and economic CSR significantly predicted all three resilience components, while social CSR related strongly to recovery. CSR communication and embeddedness also positively influenced resilience. Mediation analysis indicated that CSR implementation partially mediated the relationship between CSR engagement and resilience, with communication as the strongest mediator. The study underscores the need for tailored CSR and resilience strategies based on resort characteristics. Strengthening environmental, ethical, and economic CSR efforts and improving CSR communication and embeddedness can significantly enhance resort resilience and sustainability. A proposed framework serves as a strategic guide for aligning CSR initiatives with resilience planning, aiming to enhance the long-term sustainability of resort hotels.

Keywords: Business Management; Corporate Social Responsibility; Business Resilience; Sustainable Tourism, MANOVA, Multiple Regression; Resorts Hotel, Palawan, Philippines

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