ASIA PACIFIC JOURNAL OF ADVANCED EDUCATION AND TECHNOLOGY
The Relationship Between Proptech Adoption and Sales Efficiency and Client Engagement
Kathleen B. Ocampo
https://orcid.org/0009-0007-8819-9753
kathleenvbartolome@gmail.com
University of Perpetual Help System DALTA
Las Piñas City, Manila, Philippines
DOI: https://doi.org/10.54476/apjaet/29721
Abstract
This research investigated the interrelationship of PropTech adoption, sales efficiency, and client engagement of Philippine real estate companies and was to serve as a foundation for a proposed Digital Optimization Framework. Given guidance from the Technology–Organization–Environment (TOE) model and the Unified Theory of Acceptance and Use of Technology (UTAUT), a descriptive–correlational design was employed, and 100 real estate professionals were surveyed. Results indicated that the responses reflected a heterogeneous demographic profile in age, gender, education level, job position, and years of experience to ensure a wide view of PropTech practices. The level of PropTech adoption in the areas of AI-powered CRM systems, virtual property tours, and integration into everyday sales and client services was rated uniformly high, but strategic usage, such as personalization and client retention, was still underutilized. Sales efficiency and client engagement were similarly rated high, with strengths observed in lead conversion, transaction accuracy, and responsiveness, but potential for improvement in automation, integration of feedback, and selective communication. Correlational findings showed weak but statistically significant positive associations of PropTech adoption and both sales efficiency and client engagement. These findings highlight the necessity of integrating PropTech into organisational strategies and led to the creation of a proposed Digital Optimization Framework to increase efficiency, client-centricity, and sustainable competitiveness in the real estate industry.
Keywords: PropTech adoption, sales efficiency, client engagement, digital optimization, Philippine real estate