31. Analyzing the Influence of Branding on Consumer Trust and Purchase Decisions in the Medical Supplies Industry: A Strategic Framework for Marketing Plan Optimization
Marcel C . Ingalla
University of Perpetual Help System DALTA
Las Piñas City, Manila, Philippines

32. Responsiveness of Selected Business Enterprises on Accepting Aging Workforce: A Tool to Develop Employment Program for the Elderly
Katrina A. Manlangit
University of Perpetual Help System DALTA
Las Piñas City, Manila, Philippines