31. Exploring the Impact of Digital Marketing Strategies on Online Business Engagement and Customer Satisfaction in Quezon City
Lara Jane Velasco Austria, MBA¹, Jay A. Sario, MPA, DBA, Ed.D²
University of Perpetual Help System DALTA, Las Piňas City, Philippines^1-2
Philippine Christian University Malate, Manila Philippines¹

32. Leadership Styles and Financial Performance: A Study of the Pharmaceutical Industry in Metro Manila, Philippines
Erlinda L. Labalan, MBA
University of Perpetual Help System DALTA, Las Piňas City, Manila Philippines

33. Evaluating the Role of Accounting in Ensuring Quality Financial Controls in Laboratory Operations in Selected Companies in the Philippines
Erlinda L. Labalan, MBA¹, Jay A. Sario, MPA, DBA, Ed.D²
University of Perpetual Help System DALTA, Las Piňas City, Philippines^1-2
Philippine Christian University Malate, Manila Philippines¹

34. Leadership and Conflict Management Styles Among Managers of Selected Insurance Companies Toward Strategic Management of Human Resource
Alemar De La Rosa Betito
Philippine Christian University Taft Avenue, Manila, Philippines

35. Analyzing Challenges, Opportunities, and Sustainable Strategies for Micro, Small, and Medium Enterprises in the MIMAROPA Region Philippines
Lynle N. Mendoza, MBA, CHRP ¹, Jay A. Sario, MPA, DBA, Ed.D
AMA University, Manila, Philippines¹
University of Perpetual Help System DALTA, Las Piňas City, Philippines²
Philippine Christian University, Manila, Philippines²

36. Livestream Shopping on Online Platforms Towards Developing Appropriate Marketing Strategies
Farah Concepcion R. Reyes, Ph.D.
Philippine Christian University Manila, Philippines

37. Institutional Sustainability Model for Strategic Change Initiatives in A Non-Stock, Non-Profit Educational Institution
Marizen.Manalo
Integrated Innovation and Hospitality Colleges, Inc (IIHCI) Philippine Christian University Manila, Philippines

38. Online Service Quality and Customer Satisfaction Towards E-Trust in Internet Shopping Model
Liberty B. Gutierrez, PhD
City of Malabon University / Philippine Christian University – Manila Philippines

39. The Strategic Management Model for the Expansion Plan of a Non-Stock, Non-Profit Higher Education Institution
Joey Manalo
Integrated Innovation and Hospitality Colleges, Inc (IIHCI) Philippine Christian University Manila, Philippines

40. How Culture Affects Students and Associates Views on AI and Automation in Higher Education Institutions
Henry DV. Castro
De la Salle College of Saint Benilde 2544 Taft Ave, Malate, Manila, 1004 Metro Manila, Philippines